Jackson, Daniel M.
Hit Brands
Table of contents
1. Introduction
Daniel M. Jackson, Richard Jankovich, Eric Sheinkop, David Marcus
2. The History of Music and Brand Relationships
Daniel M. Jackson, Richard Jankovich, Eric Sheinkop, David Marcus
3. Music as Identity
Daniel M. Jackson
4. Case Studies for Music as Identity
Daniel M. Jackson, David Marcus
5. Music as Engagement
Richard Jankovich
6. Case Studies for Music as Engagement
Richard Jankovich
7. Music as Currency
Eric Sheinkop, David Marcus
8. Case Studies for Music as Currency
Eric Sheinkop
9. The Future
Daniel M. Jackson, Richard Jankovich, Eric Sheinkop, David Marcus
Keywords: Business and Management, Marketing, International Business, Corporate Communication/Public Relations, Industries, Economics, general, Business Strategy/Leadership
- Author(s)
- Jackson, Daniel M.
- Jankovich, Richard
- Marcus, David
- Sheinkop, Eric
- Publisher
- Springer
- Publication year
- 2013
- Language
- en
- Edition
- 1
- Page amount
- 210 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781137271488
- Printed ISBN
- 978-1-349-44459-5
