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Jackson, Daniel M.

Hit Brands

Jackson, Daniel M. - Hit Brands, ebook

48,35€

Ebook, PDF with Adobe DRM
ISBN: 9781137271488
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Table of contents

1. Introduction
Daniel M. Jackson, Richard Jankovich, Eric Sheinkop, David Marcus

2. The History of Music and Brand Relationships
Daniel M. Jackson, Richard Jankovich, Eric Sheinkop, David Marcus

3. Music as Identity
Daniel M. Jackson

4. Case Studies for Music as Identity
Daniel M. Jackson, David Marcus

5. Music as Engagement
Richard Jankovich

6. Case Studies for Music as Engagement
Richard Jankovich

7. Music as Currency
Eric Sheinkop, David Marcus

8. Case Studies for Music as Currency
Eric Sheinkop

9. The Future
Daniel M. Jackson, Richard Jankovich, Eric Sheinkop, David Marcus

Keywords: Business and Management, Marketing, International Business, Corporate Communication/Public Relations, Industries, Economics, general, Business Strategy/Leadership

Author(s)
 
 
 
Publisher
Springer
Publication year
2013
Language
en
Edition
1
Page amount
210 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137271488
Printed ISBN
978-1-349-44459-5

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