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Hallam, Jed

The Social Media Manifesto

Hallam, Jed - The Social Media Manifesto, ebook

37,30€

Ebook, PDF with Adobe DRM
ISBN: 9781137271426
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Table of contents

1. Introduction
Jed Hallam

2. The Death of “Brand”
Jed Hallam

3. Embracing Convergence
Jed Hallam

4. Embracing Complexity
Jed Hallam

5. The Role of Data
Jed Hallam

6. An Introduction to Social Business
Jed Hallam

7. Leadership
Jed Hallam

8. Marketing and Advertising
Jed Hallam

9. Public Relations
Jed Hallam

10. Sales
Jed Hallam

11. Research and Development
Jed Hallam

12. Human Resources
Jed Hallam

13. Customer Service
Jed Hallam

14. Leadership (Redux)
Jed Hallam

15. Conclusion
Jed Hallam

Keywords: Business and Management, Marketing, Business Strategy/Leadership, International Business, Innovation/Technology Management, Corporate Communication/Public Relations, e-Business/e-Commerce

Author(s)
Publisher
Springer
Publication year
2013
Language
en
Edition
1
Page amount
178 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137271426
Printed ISBN
978-1-349-44457-1

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