Advertising, Literature and Print Culture in Ireland, 1891–1922

1. Introduction
John Strachan, Claire Nally

Part I. Advertising in Ireland 1850–1914

2. Prologue — The Irish Advertising Scene from the 1850s to the 1880s
John Strachan, Claire Nally

3. Advertising and the Nation in the Irish Revival
John Strachan, Claire Nally

Part II. Print Culture

4. The Shan Van Vocht (1896–1899) and The Leader (1900–1936): National Identity in Advertising
John Strachan, Claire Nally

5. The Sinn Féin Depot and the Selling of Irish Sport
John Strachan, Claire Nally

6. The Lady of the House (1890–1921): Gender, Fashion and Domesticity
John Strachan, Claire Nally

7. Unionism, Advertising and the Third Home Rule Bill 1911–1914
John Strachan, Claire Nally

Part III. ‘High’ Culture

8. Oscar Wilde as Editor and Writer: Aesthetic Interventions in Fashion and Material Culture
John Strachan, Claire Nally

9. Consumerism and Anti-Commercialism: The Yeatses, Print Culture and Home Industry
John Strachan, Claire Nally

Part IV. Advertising in Ireland 1914–1922

10. Advertising, Ireland and the Great War
John Strachan, Claire Nally

11. Coda — From the Armistice to the Saorstát
John Strachan, Claire Nally

Keywords: Literature, Twentieth-Century Literature, British and Irish Literature, Marketing