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Rajagopal

Darwinian Fitness in the Global Marketplace

Rajagopal - Darwinian Fitness in the Global Marketplace, ebook

138,25€

Ebook, PDF with Adobe DRM
ISBN: 9781137268334
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Table of contents

1. Darwinism in Business
Rajagopal

2. Understanding Market Competition
Rajagopal

3. Competitive Advantage: Analysis and Strategy
Rajagopal

4. Competition Matrix
Rajagopal

5. Competition versus Cooperation
Rajagopal

6. Forecasting and Fudge Factors Modelling
Rajagopal

7. Decision Making
Rajagopal

8. Customer-Centric Business Management
Rajagopal

9. Challenges Ahead
Rajagopal

Keywords: Business and Management, Marketing, Management, Organization, Business Strategy/Leadership, Market Research/Competitive Intelligence, Economics, general

Author(s)
Publisher
Springer
Publication year
2012
Language
en
Edition
1
Page amount
310 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137268334
Printed ISBN
978-1-349-35021-6

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