Sicard, Marie-Claude
Luxury, Lies and Marketing
Table of contents
1. Doing Away with Some Received Ideas
Marie-Claude Sicard
2. International Luxury: The Clash of Cultures
Marie-Claude Sicard
3. How Luxury Brands Work
Marie-Claude Sicard
4. Conclusion
Marie-Claude Sicard
Keywords: Business and Management, Marketing, Business Strategy/Leadership, International Business, Behavioral/Experimental Economics
- Author(s)
- Sicard, Marie-Claude
- Publisher
- Springer
- Publication year
- 2013
- Language
- en
- Edition
- 1
- Page amount
- 213 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781137264695
- Printed ISBN
- 978-1-349-44307-9
