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Sicard, Marie-Claude

Luxury, Lies and Marketing

Sicard, Marie-Claude - Luxury, Lies and Marketing, ebook

41,45€

Ebook, PDF with Adobe DRM
ISBN: 9781137264695
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Table of contents

1. Doing Away with Some Received Ideas
Marie-Claude Sicard

2. International Luxury: The Clash of Cultures
Marie-Claude Sicard

3. How Luxury Brands Work
Marie-Claude Sicard

4. Conclusion
Marie-Claude Sicard

Keywords: Business and Management, Marketing, Business Strategy/Leadership, International Business, Behavioral/Experimental Economics

Author(s)
Publisher
Springer
Publication year
2013
Language
en
Edition
1
Page amount
213 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137264695
Printed ISBN
978-1-349-44307-9

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