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Atwal, Glyn

The Luxury Market in India

Atwal, Glyn - The Luxury Market in India, ebook

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Ebook, PDF with Adobe DRM
ISBN: 9781137264169
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Table of contents

1. Introduction
Glyn Atwal, Soumya Jain

Part I. Understanding Luxury in India

2. Renewing India’s Relationship with Luxury
Dheeraj Sinha

3. India’s Historical Luxury Fables
Soumya Jain

Part II. Unravelling the Indian Consumer

4. The Changing Luxury Landscape
Sophie Maxwell

5. Real Lives, Real Luxury
Prashant Saxena

6. Contemporary Lustre
Melanie Puddick, Priya Menon

7. New Consumer, New Luxury
Thomas Recchione, Akash Misra

Part III. Taking the Business Step

8. Crossing the Indian Threshold
Rahul Kapoor

9. Luxury Retailing in India
Sudeep Chhabra

Part IV. Wooing India

10. Delivering a Luxury Brand Experience
Lulu Raghavan

11. Fitting in India
Glyn Atwal, Shaziya Khan

Part V. The Message and the Medium

12. The Communication Dilemma
Glyn Atwal, Shaziya Khan, Douglas Bryson

13. Creating the Hype
Kinjal Medh

14. Bollywood and Luxury
Roasie Virq Ahluwalia

Part VI. India’s Own Luxury

15. Luxury Living
Himadri Roy Chaudhuri

16. The Rise of Indian Luxury Brands
Ashok Som, Sushanta Das

17. Recognizing the Future
Glyn Atwal, Soumya Jain

Keywords: Business and Management, International Business, Marketing, Business Strategy/Leadership, Asian Culture, Economics, general, International Economics

Editor
 
Publisher
Springer
Publication year
2012
Language
en
Edition
1
Page amount
228 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137264169
Printed ISBN
978-1-349-34053-8

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