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Calkins, Tim

Breakthrough Marketing Plans

Calkins, Tim - Breakthrough Marketing Plans, ebook

34,55€

Ebook, PDF with Adobe DRM
ISBN: 9781137107619
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Table of contents

1. Introduction
Tim Calkins

2. Why Bother?
Tim Calkins

3. The Problems
Tim Calkins

4. The Key Elements
Tim Calkins

5. The Best Marketing Plans
Tim Calkins

6. The Planning Process
Tim Calkins

7. Writing the Plan
Tim Calkins

8. Presenting: The Big Show
Tim Calkins

9. Twenty Strategic Initiatives
Tim Calkins

10. Marketing Plan Template
Tim Calkins

11. Common Questions
Tim Calkins

12. Example: Flahavan’s
Tim Calkins

13. Example: Edzo’s
Tim Calkins

Keywords: Business and Management, Marketing, Business Strategy/Leadership, Knowledge Management, Operation Research/Decision Theory, Market Research/Competitive Intelligence, Economics, general

Author(s)
Publisher
Springer
Publication year
2012
Language
en
Edition
Second Edition
Page amount
255 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137107619
Printed ISBN
978-0-230-34033-6

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