Berghoff, Hartmut
The Rise of Marketing and Market Research
1. The Origins of Marketing and Market Research: Information, Institutions, and Markets
Hartmut Berghoff, Philip Scranton, Uwe Spiekermann
2. Selling Indian Indigo in Traditional and Modern European Markets, 1780–1910
Alexander Engel
3. “Cotton Guessers”: Crop Forecasters and the Rationalizing of Uncertainty in American Cotton Markets, 1890–1905
Jamie L. Pietruska
4. Mail-Order Doctors and Market Research, 1890–1930
Daniel J. Robinson
5. Making Metropolitan Markets: Information, Intermediaries, and Real Estate in Modern Paris
Alexia M. Yates
6. Introducing Small Firms to International Markets: The Debates over the Commercial Museums in France and Germany, 1880–1910
Séverine Antigone Marin
7. Making the Ledgers Talk: Customer Control and the Origins of Retail Data Mining, 1920–1940
Josh Lauer
8. Markets, Consumers, and the State: The Uses of Market Research in Government and the Public Sector in Britain, 1925–1955
Stefan Schwarzkopf
9. Mrs. Housewife and the Ad Men: Advertising, Market Research, and Mass Consumption in Postwar Britain
Sean Nixon
10. Subliminal Seduction: The Politics of Consumer Research in Post-World War II America
Kenneth Lipartito
11. Gender Realignment: The Design and Marketing of Gas Stations for Women
Greg Donofrio
12. The Bad Science and the Black Arts: The Reception of Marketing in Socialist Europe
Patrick Hyder Patterson
Keywords: History, US History, Modern History, Cultural History, History of Britain and Ireland, History of France, History of Germany and Central Europe
- Editor
- Berghoff, Hartmut
- Scranton, Philip
- Spiekermann, Uwe
- Publisher
- Springer
- Publication year
- 2012
- Language
- en
- Edition
- 1
- Series
- Worlds of Consumption
- Page amount
- 321 pages
- Category
- History
- Format
- Ebook
- eISBN (PDF)
- 9781137071286
- Printed ISBN
- 978-1-349-34388-1