Login

Berghoff, Hartmut

The Rise of Marketing and Market Research

Berghoff, Hartmut - The Rise of Marketing and Market Research, ebook

117,50€

Ebook, PDF with Adobe DRM
ISBN: 9781137071286
DRM Restrictions

PrintingNot allowed
Copy to clipboardNot allowed

Table of contents

1. The Origins of Marketing and Market Research: Information, Institutions, and Markets
Hartmut Berghoff, Philip Scranton, Uwe Spiekermann

2. Selling Indian Indigo in Traditional and Modern European Markets, 1780–1910
Alexander Engel

3. “Cotton Guessers”: Crop Forecasters and the Rationalizing of Uncertainty in American Cotton Markets, 1890–1905
Jamie L. Pietruska

4. Mail-Order Doctors and Market Research, 1890–1930
Daniel J. Robinson

5. Making Metropolitan Markets: Information, Intermediaries, and Real Estate in Modern Paris
Alexia M. Yates

6. Introducing Small Firms to International Markets: The Debates over the Commercial Museums in France and Germany, 1880–1910
Séverine Antigone Marin

7. Making the Ledgers Talk: Customer Control and the Origins of Retail Data Mining, 1920–1940
Josh Lauer

8. Markets, Consumers, and the State: The Uses of Market Research in Government and the Public Sector in Britain, 1925–1955
Stefan Schwarzkopf

9. Mrs. Housewife and the Ad Men: Advertising, Market Research, and Mass Consumption in Postwar Britain
Sean Nixon

10. Subliminal Seduction: The Politics of Consumer Research in Post-World War II America
Kenneth Lipartito

11. Gender Realignment: The Design and Marketing of Gas Stations for Women
Greg Donofrio

12. The Bad Science and the Black Arts: The Reception of Marketing in Socialist Europe
Patrick Hyder Patterson

Keywords: History, US History, Modern History, Cultural History, History of Britain and Ireland, History of France, History of Germany and Central Europe

Editor
 
 
Publisher
Springer
Publication year
2012
Language
en
Edition
1
Series
Worlds of Consumption
Page amount
321 pages
Category
History
Format
Ebook
eISBN (PDF)
9781137071286
Printed ISBN
978-1-349-34388-1

Similar titles