Thussu, Daya Kishan
Communicating India’s Soft Power
1. Introduction
Daya Kishan Thussu
2. De-Americanizing Soft Power
Daya Kishan Thussu
3. The Historical Context of India’s Soft Power
Daya Kishan Thussu
4. India Abroad: The Diasporic Dividend
Daya Kishan Thussu
5. Software for Soft Power
Daya Kishan Thussu
6. Culture as Soft Power—Bollywood and Beyond
Daya Kishan Thussu
7. Branding India—a Public-Private Partnership
Daya Kishan Thussu
8. Conclusion
Daya Kishan Thussu
Keywords: Political Science and International Relations, Asian Politics, International Relations, Political Science, Development Policy, Cultural Studies, History of South Asia
- Author(s)
- Thussu, Daya Kishan
- Publisher
- Springer
- Publication year
- 2013
- Language
- en
- Edition
- 1
- Series
- Palgrave Macmillan Series in Global Public Diplomacy
- Page amount
- 238 pages
- Category
- Society
- Format
- Ebook
- eISBN (PDF)
- 9781137027894
- Printed ISBN
- 978-1-349-43981-2