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Gruenbaum, Ronan

Making Social Technologies Work

Gruenbaum, Ronan - Making Social Technologies Work, ebook

27,65€

Ebook, PDF with Adobe DRM
ISBN: 9781137024824
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Table of contents

Part 1. What is it?

1. What are Social Technologies?
Ronan Gruenbaum

2. Crowdsourcing
Ronan Gruenbaum

3. Crowdfunding
Ronan Gruenbaum

4. Blogging
Ronan Gruenbaum

5. Microblogging
Ronan Gruenbaum

6. Folksonomies/Tagging
Ronan Gruenbaum

7. Wikis
Ronan Gruenbaum

8. Podcasts
Ronan Gruenbaum

9. Social Networks
Ronan Gruenbaum

10. Widgets/Apps
Ronan Gruenbaum

11. Internet of Things
Ronan Gruenbaum

12. Location, Location, Location
Ronan Gruenbaum

13. Mashups
Ronan Gruenbaum

14. Virtual Worlds
Ronan Gruenbaum

15. Gamification
Ronan Gruenbaum

Part 2. Why it Matters

16. Spreading the Word
Ronan Gruenbaum

17. Deaf to the Word
Ronan Gruenbaum

18. Some are More Equal than Others
Ronan Gruenbaum

19. Deciding to Do Something
Ronan Gruenbaum

20. What’s Marketing Got to Do with it?
Ronan Gruenbaum

21. Critical Mass
Ronan Gruenbaum

22. Innovations in Organizations
Ronan Gruenbaum

23. All Change Please
Ronan Gruenbaum

24. Management Choices
Ronan Gruenbaum

25. Separating Fact from Fiction
Ronan Gruenbaum

26. Findings from the Research
Ronan Gruenbaum

27. Obstacles and Excuses
Ronan Gruenbaum

Part 3. How to Do it

28. A Framework for Engagement
Ronan Gruenbaum

29. Strategize
Ronan Gruenbaum

30. Incentivize
Ronan Gruenbaum

31. Trust
Ronan Gruenbaum

32. Champion
Ronan Gruenbaum

33. Engage
Ronan Gruenbaum

34. Review
Ronan Gruenbaum

Part 4. The Future’s Bright…

35. The Future of Technology
Ronan Gruenbaum

Keywords: Business and Management, Business Strategy/Leadership, Marketing, International Business, Corporate Communication/Public Relations, e-Business/e-Commerce, Office Management

Author(s)
Publisher
Springer
Publication year
2015
Language
en
Edition
1
Series
Palgrave Pocket Consultants
Page amount
312 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137024824
Printed ISBN
978-1-137-02481-7

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