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Sicard, Marie-Claude

Brand Revolution

Sicard, Marie-Claude - Brand Revolution, ebook

48,35€

Ebook, PDF with Adobe DRM
ISBN: 9781137019493
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Table of contents

1. Introduction
Marie-Claude Sicard

Part I. Brand Identity: A Short History

2. A Paradoxical Success Story
Marie-Claude Sicard

3. What’s the State of Affairs Today?
Marie-Claude Sicard

4. Redefining Brand Identity
Marie-Claude Sicard

Part II. An Analytical Method

5. The Fingerprint Method Concept
Marie-Claude Sicard

6. The Fingerprint Method: The Seven Poles
Marie-Claude Sicard

7. Conclusion
Marie-Claude Sicard

Keywords: Business and Management, Marketing, Business Strategy/Leadership, Corporate Communication/Public Relations, Trade, Sales/Distribution

Author(s)
Publisher
Springer
Publication year
2013
Language
en
Edition
1
Page amount
171 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137019493
Printed ISBN
978-1-349-43731-3

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