Login

Chong, Lub Bun

Managing a Chinese Partner

Chong, Lub Bun - Managing a Chinese Partner, ebook

138,25€

Ebook, PDF with Adobe DRM
ISBN: 9781137005823
DRM Restrictions

PrintingNot allowed
Copy to clipboardNot allowed

Table of contents

1. The Case for Laying the Cornerstones
Lub Bun Chong

2. Danone’s Bitter Split-Up with Hangzhou Wahaha
Lub Bun Chong

3. Nestlé’s Nurturing Care of Totole
Lub Bun Chong

4. Coca-Cola’s Long Courtship of COFCO
Lub Bun Chong

5. SABMiller’s Leap of Faith with China Resources
Lub Bun Chong

6. Lonely Journey of an Ice Cream Peddler in China
Lub Bun Chong

7. Catering to Every Palate in China (… almost)
Lub Bun Chong

8. Three Steps to Laying the Cornerstones
Lub Bun Chong

Keywords: Business and Management, Business Strategy/Leadership, Organizational Studies, Economic Sociology, International Business, Economic History, Development Economics, Management

Author(s)
Publisher
Springer
Publication year
2013
Language
en
Edition
1
Page amount
285 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137005823
Printed ISBN
978-1-349-43485-5

Similar titles