Chong, Lub Bun
Managing a Chinese Partner
1. The Case for Laying the Cornerstones
Lub Bun Chong
2. Danone’s Bitter Split-Up with Hangzhou Wahaha
Lub Bun Chong
3. Nestlé’s Nurturing Care of Totole
Lub Bun Chong
4. Coca-Cola’s Long Courtship of COFCO
Lub Bun Chong
5. SABMiller’s Leap of Faith with China Resources
Lub Bun Chong
6. Lonely Journey of an Ice Cream Peddler in China
Lub Bun Chong
7. Catering to Every Palate in China (… almost)
Lub Bun Chong
8. Three Steps to Laying the Cornerstones
Lub Bun Chong
Keywords: Business and Management, Business Strategy/Leadership, Organizational Studies, Economic Sociology, International Business, Economic History, Development Economics, Management
- Author(s)
- Chong, Lub Bun
- Publisher
- Springer
- Publication year
- 2013
- Language
- en
- Edition
- 1
- Page amount
- 285 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781137005823
- Printed ISBN
- 978-1-349-43485-5