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Ricca, Manfredi

Meta-Luxury

Ricca, Manfredi - Meta-Luxury, ebook

51,15€

Ebook, PDF with Adobe DRM
ISBN: 9781137005663
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Table of contents

1. Introduction: Why Meta-luxury?
Manfredi Ricca, Rebecca Robins

2. Defining Meta-luxury
Manfredi Ricca, Rebecca Robins

3. The Pillars of Meta-luxury
Manfredi Ricca, Rebecca Robins

4. Craftsmanship
Manfredi Ricca, Rebecca Robins

5. Focus
Manfredi Ricca, Rebecca Robins

6. History
Manfredi Ricca, Rebecca Robins

7. Rarity
Manfredi Ricca, Rebecca Robins

8. The Pillars of Meta-luxury in Summary
Manfredi Ricca, Rebecca Robins

9. The Economy of Meta-luxury
Manfredi Ricca, Rebecca Robins

Keywords: Business and Management, Marketing, Business Strategy/Leadership, International Business, Arts, Innovation/Technology Management, Management

Author(s)
 
Publisher
Springer
Publication year
2012
Language
en
Edition
1
Page amount
224 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137005663
Printed ISBN
978-1-349-33301-1

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