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Godart, Frédéric

Unveiling Fashion

Godart, Frédéric - Unveiling Fashion, ebook

51,15€

Ebook, PDF with Adobe DRM
ISBN: 9781137000743
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Table of contents

1. Introduction — The Six Principles of Fashion
Frédéric Godart

2. The Affirmation Principle — Fashion, between the Individual and Society
Frédéric Godart

3. The Convergence Principle — The Centralization of Trends
Frédéric Godart

4. The Autonomy Principle — The Emergence and Dynamics of Styles
Frédéric Godart

5. The Personalization Principle — Fashion and Its Professionals
Frédéric Godart

6. The Symbolization Principle — The Power of Signs and Meanings
Frédéric Godart

7. The Imperialization Principle — How Fashion Became Systematized
Frédéric Godart

8. Conclusion
Frédéric Godart

Keywords: Business and Management, Business Strategy/Leadership, Marketing, International Business, Arts, Market Research/Competitive Intelligence, Trade

Author(s)
Publisher
Springer
Publication year
2012
Language
en
Edition
1
Series
INSEAD Business Press
Page amount
222 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137000743
Printed ISBN
978-1-349-34745-2

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