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Barwise, Patrick

Beyond the Familiar, Desktop Edition (XML): Long-Term Growth through Customer Focus and Innovation

Barwise, Patrick - Beyond the Familiar, Desktop Edition (XML): Long-Term Growth through Customer Focus and Innovation, ebook

26,80€

Ebook, ePUB with Adobe DRM
ISBN: 9780470976500
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Printing62 pages with an additional page accrued every 12 hours, capped at 62 pages
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Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success:
  • Offer a clear, relevant customer promise
  • Build customer trust by reliably delivering that promise
  • Continuously improve the promise, while still reliably delivering it
  • Drive the market by innovating beyond the familiar
  • Support all this with an open organization that promotes frank discussion based on clear facts and market feedback.

Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a 'blue-sky', 'out-of-the-box' breakthrough innovation. Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth.

Keywords: Strategic Management

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
1
Page amount
184 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470976500
Printed ISBN
9780470976319

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