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Angwin, Duncan

The Strategy Pathfinder: Core Concepts and Live Cases

Angwin, Duncan - The Strategy Pathfinder: Core Concepts and Live Cases, ebook

44,70€

Ebook, ePUB with Adobe DRM
ISBN: 9781119995883
DRM Restrictions

Printing130 pages with an additional page accrued every 6 hours, capped at 130 pages
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This new edition of the popular The Strategy Pathfinder updates the micro-cases of real-life problems faced by companies and executives. These micro-cases help readers to engage with the kinds of situations they will encounter in their working lives while provoking discussions about key theoretical themes. Original presentation and design makes this an essential companion for both the business-school classroom and the executive briefcase. The Strategy Pathfinder brings experienced and potential executives alike an instant guide to the concepts and techniques they need to know.
  • An innovative introduction to strategy.
  • Makes readers active “producers” of strategy, rather than passive recipients of received wisdom.
  • Presents essential pathways through the strategy jungle.
  • Each case provokes discussion about a key theoretical theme.
  • Encourages readers to form a view themselves, and then test it against the views of others, before offering recommendations about how best to proceed.
  • Cases are drawn from Africa, the Americas, Asia, Europe and Oceania.
  • Supported by online lecturer supplements.

Keywords: Strategic Management

Author(s)
 
 
Publisher
John Wiley and Sons, Inc.
Publication year
2012
Language
en
Edition
2
Page amount
432 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781119995883
Printed ISBN
9780470689462

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