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Sheldrake, Philip

The Business of Influence: Reframing Marketing and PR for the Digital Age

Sheldrake, Philip - The Business of Influence: Reframing Marketing and PR for the Digital Age, ebook

29,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781119978305
DRM Restrictions

Printing67 pages with an additional page accrued every 11 hours, capped at 67 pages
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Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution.

We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy.

Keywords: General & Introductory Business & Management

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
3
Page amount
224 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781119978305
Printed ISBN
9780470978627

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