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Visser, Wayne

The Age of Responsibility: CSR 2.0 and the New DNA of Business

Visser, Wayne - The Age of Responsibility: CSR 2.0 and the New DNA of Business, ebook

37,20€

Ebook, ePUB with Adobe DRM
ISBN: 9781119973386
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Printing122 pages with an additional page accrued every 6 hours, capped at 122 pages
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The new generation of CSR

In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model.

  • Provides a 'second generation' approach to CSR that will breathe new life into the movement
  • Can increase the effectiveness of CSR as a strategy to create positive change in society through business
  • Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
1
Page amount
408 pages
Categories
Economy
 
General Works
Format
Ebook
eISBN (ePUB)
9781119973386
Printed ISBN
9780470688571

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