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Burch, Geoff

Resistance is Useless: The Art of Business Persuasion

Burch, Geoff - Resistance is Useless: The Art of Business Persuasion, ebook

17,15€

Ebook, ePUB with Adobe DRM
ISBN: 9781119950035
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Printing83 pages with an additional page accrued every 9 hours, capped at 83 pages
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This book will show you how anyone can be persuaded to do anything.
Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.
Resistance is Useless will show you how to:
* Change anyone's opinion on any subject.
* Transform a lynch mob into your most devout supporters.
* Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer.
* Understand how a perfect product demonstration can get you hurled into the street by security.
* Sell tanks to Genghis khan.
Readership: General Business, customer service and sales.

Keywords: Strategic Management

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
1
Page amount
278 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781119950035
Printed ISBN
9781841124698

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