Login

Iannarino, Anthony

Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative

Iannarino, Anthony - Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative, ebook

26,40€

Ebook, ePUB with Adobe DRM
ISBN: 9781119858959
DRM Restrictions

PrintingNot allowed
Copy to clipboardNot allowed

Accelerate your sales career with this how-to book from an expert in sales

In Elite Sales Strategies, expert sales leader Anthony Iannarino offers his philosophy about becoming a commercial success. This guidebook provides unique insights into how to approach every sale by serving your clients from a position of authority and expertise. As Iannarino himself notes, this technique speaks to an ethical obligation towards your client, combining ethics and tactics to help place you in a position where your strengths can be fully utilized.

This guidebook suggests putting yourself in a “one-up” position, where you, as the salesperson, come to a client in a position of authority and strength, where you yourself are qualified to offer nuanced and helpful advice to companies that have put themselves in a “one-down” position, whether that be by bad decision-making, poor understanding of the marketplace, or bad luck. At its heart, this book suggests you find the advantages that you can provide that will, in turn, help your client become “one-up” themselves in their own field and ensure they achieve the better results they need. In addition, Elite Sales Strategies provides readers with:

  • A step-by-step approach for how to become “one-up” yourself and what you provide to your clients
  • A healthy analysis of what makes a person or a company “one-down” and tips on how to course correct
  • Strategies, tactics, and talk tracks that will provide you with what you need to become “one-up”
  • Terminology and vocabulary so that you can approach your client with tact and decorum while still addressing the weaknesses of their system

As a successful international speaker, author, and sales leader, Anthony Iannarino brings a unique set of skills to bear in this book. Iannarino's tried-and-true methodology is an ideal resource for sales professionals in all fields, as well as for executives and managers looking to improve their sales success and position within the business world.

Keywords: Sales, sales approach, sales conversation, one-up, one-down, client insight, information disparity, triangulation strategy, proactively compelling change, sales advice, sales recommendation, sales help, improve sales, sales strategy, successful sales

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2022
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (ePUB)
9781119858959

Similar titles