Selling Your Expertise: The Mindset, Strategies, and Tactics of Successful Rainmakers

Build your bookofbusiness and sell more services with this expert guide for knowledge professionals

How do rainmakers consistently and continuously sell their ideas and grow their client base? What is the secret to their ongoing success? Whether they are in accounting, consulting, investment banking, law, or any other type of professional service, it’s not justtheir knowledge, experience, and unique services that set them apart. They succeed by adopting the mindset, mastering the strategies, and employing the tactics at the heart of rainmaking.

InSelling Your Expertise: The Mindset, Strategies, and Tactics of SuccessfulRainmakers,veteran communications, sales, and leadership consultant Robert Chen provides a practical guide to selling knowledge-based services in a market that demands credibility and subject-matter authority. Chen and his colleagues at Exec|Comm have helped hundreds of thousands of professionals learn to sell, influence, and negotiate more effectively. This book condenses Chen’s first-hand experience and over 40 years of Exec|Comm’s best sales advice,along with interviewsfeaturingother successful rainmakers from a variety of professions and industries.

Whether you’re a national practice partner at a Big Four consulting firm or an independent attorney just starting out, this book equips you with the real-life knowledge you need to:

• Develop a client-focused mindset to help build a thriving book of business
• Use effective strategies to find your ideal prospects and turn them into long-term clients, using concrete metrics to assess whether you’re on the right track
• Apply practical tactics to build a trusted reputation, sharpen communication skills, manage the challenges of not having enough time to sell, and push beyond obstacles

The perfect book for consultants, investment bankers, lawyers, research analysts, and accountants,Selling Your Expertiseis an invaluable resource for any professional who makes a living by sellingsolutions to their clients’ most pressing needs.

Keywords: Growing a book of business, selling services, selling knowledge services, sales for knowledge professionals, selling services metrics, selling services kpis, book of clients, growing a client book, sales for lawyers, sales for accountants