Computational Analysis of Communication

Provides clear guidance on leveragingcomputational techniques toanswersocial science questions

In disciplines such as political science, sociology,psychology,and media studies,the use of computational analysis is rapidly increasing. Statistical modeling, machine learning, and other computational techniques are revolutionizing the way electoral results are predicted, social sentiment is measured, consumer interest is evaluated, and much more.Computational Analysis of Communicationteachessocial science students and practitionershowcomputational methodscan be used in abroadrange of applications, providingdiscipline-relevant examples, clearexplanations, and practical guidance.

Assuming little or no background indatascienceorcomputer linguistics, this accessibletextbookteachesreadershow to use state-of-the art computational methodstoperformdata-driven analyses of social science issues.Across-disciplinary teamof authors—with expertise inboth thesocial sciences and computer science—explainshow togatherand clean data, managetextual, audio-visual, and network data, conduct statistical and quantitative analysis, and interpret,summarize,andvisualizethe results.Offered in auniquehybridformat that integratesprint, ebook,andopen-access onlineviewing, this innovative resource:

• Covers the essential skills for social sciences courses on big data, data visualization, text analysis, predictive analytics, and others
• Integrates theory, methods, and tools to provide unified approach to the subject
• Includes sample code in Python and links to actual research questions and cases from social science and communication studies
• Discussesethical and normativeissuesrelevant toprivacy, data ownership, and reproducible social science
• Developed in partnership with the International Communication Association and by the editors ofComputational Communication Research

Computational Analysis of Communicationis an invaluable textbook and reference forstudents takingcomputational methods courses in social sciences,and forprofessional social scientists looking toincorporatecomputational methodsinto their work.

Keywords:

computational analysis social science, computational analysis methods, how to use computational analysis, computational analysis social science textbook, social science data analysis,  communication science analysis, communication analysis