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Altschuler, Max

Sales Engagement: How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale

26,55€

Ebook, ePUB with Adobe DRM
ISBN: 9781119584360
DRM Restrictions

Printing72 pages with an additional page accrued every 11 hours, capped at 72 pages
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Engage in sales—the modern way

Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity.Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies.

This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way.

• Find common factors holding your sales back—and reverse them through channel optimization

• Humanize sales with personas and relevant information at every turn

• Understand why A/B testing is so incredibly critical to success, and how to do it right

• Take your sales process to the next level with a rock solid, modern Sales Engagement strategy

This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible.

Keywords: movement; engagement; sales; companies; worlds; innovative; organization; future; buyer; time; new; fingertips; information; similar; things; salespeople; contact; technology; suite; whole new education; relevant

Author(s)
 
 
Publisher
John Wiley and Sons, Inc.
Publication year
2019
Language
en
Edition
1
Page amount
240 pages
Format
Ebook
eISBN (ePUB)
9781119584360
Printed ISBN
9781119584346

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