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Lazauskas, Joe

The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You

Lazauskas, Joe - The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You, ebook

28,25€

Ebook, ePUB with Adobe DRM
ISBN: 9781119483472
DRM Restrictions

Printing62 pages with an additional page accrued every 12 hours, capped at 62 pages
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Transform your business through the power of storytelling.

Content strategists Joe Lazauskas and Shane Snow offer an insider’s guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories.

Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers.

Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.

Keywords:

storytelling; content strategy; content marketing; storytelling marketing; storytelling leadership; building customer base; engaging customers; social media strategy; expanding reach; marketing techniques; advertising; viral advertising; growth marketing; growth mindset; growth leadership; customer relationships; internal storytelling; team storytelling; storytelling guide; storytelling manual; expert content tips; content best practices; team building; customer loyalty; storytelling secrets; storytelling technique

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2018
Language
en
Edition
1
Page amount
208 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781119483472
Printed ISBN
9781119483359

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