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Stratten, Alison

UnMarketing: Everything Has Changed and Nothing is Different

Stratten, Alison - UnMarketing: Everything Has Changed and Nothing is Different, ebook

24,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781119336037
DRM Restrictions

Printing91 pages with an additional page accrued every 8 hours, capped at 91 pages
Copy to clipboard5 excerpts

Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that.

If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you.

Thissecond edition includes new information on the rapidly changing marketing landscape, including details on targeted ads and search, Snapchat, brand engagement, and more.

Keywords:

marketing approach, modern marketing, social media marketing, customer engagement, customer relationships, customer reach, brand promotion,   brand reach, customer base, increasing sales, effective marketing, opposite of marketing, customer evangelism, SnapChat marketing, targeted ads, Pull & Stay marketing, business-customer relationship, changing customer landscape, innovative marketing, attracting customers, customer retention, social media engagement, brand community, UnMarketing: Everything Has Changed and Nothing is Different, Scott Stratten, Alison Kramer

, Marketing & Sales
Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2016
Language
en
Edition
2
Page amount
304 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781119336037
Printed ISBN
9781119335009

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