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Laursen, Gert H. N.

Business Analytics for Managers: Taking Business Intelligence Beyond Reporting

Laursen, Gert H. N. - Business Analytics for Managers: Taking Business Intelligence Beyond Reporting, ebook

56,40€

Ebook, ePUB with Adobe DRM
ISBN: 9781119302537
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Printing86 pages with an additional page accrued every 9 hours, capped at 86 pages
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The intensified used of data based on analytical models to control digitalized operational business processes in an intelligent way is a game changer that continuously disrupts more and more markets. This book exemplifies this development and shows the latest tools and advances in this field

Business Analytics for Managers offers real-world guidance for organizations looking to leverage their data into a competitive advantage. This new second edition covers the advances that have revolutionized the field since the first edition's release; big data and real-time digitalized decision making have become major components of any analytics strategy, and new technologies are allowing businesses to gain even more insight from the ever-increasing influx of data. New terms, theories, and technologies are explained and discussed in terms of practical benefit, and the emphasis on forward thinking over historical data describes how analytics can drive better business planning. Coverage includes data warehousing, big data, social media, security, cloud technologies, and future trends, with expert insight on the practical aspects of the current state of the field.

Analytics helps businesses move forward. Extensive use of statistical and quantitative analysis alongside explanatory and predictive modeling facilitates fact-based decision making, and evolving technologies continue to streamline every step of the process. This book provides an essential update, and describes how today's tools make business analytics more valuable than ever.

  • Learn how Hadoop can upgrade your data processing and storage
  • Discover the many uses for social media data in analysis and communication
  • Get up to speed on the latest in cloud technologies, data security, and more
  • Prepare for emerging technologies and the future of business analytics

Most businesses are caught in a massive, non-stop stream of data. It can become one of your most valuable assets, or a never-ending flood of missed opportunity. Technology moves fast, and keeping up with the cutting edge is crucial for wringing even more value from your data—Business Analytics for Managers brings you up to date, and shows you what analytics can do for you now.

Keywords: business analytics, big data, big data analysis, business intelligence, big data analytics, social media data, data-driven management, data analytics strategy, Hadoop for business, business analytics tools, lead data, analytics strategy, business strategy, data security, cloud technology, data warehousing, open source technologies, practical analytics, big data in business, business technology, customer data, big data storage, big data processing, real time analytics, business analytics trends, digitalized processes, decision making, Strategic Management

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2017
Language
en
Edition
2
Series
Wiley and SAS Business Series
Page amount
288 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781119302537
Printed ISBN
9781119298588

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