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Shanks, Jamie

Social Selling Mastery

Shanks, Jamie - Social Selling Mastery, ebook

33,85€

Ebook, ePUB with Adobe DRM
ISBN: 9781119280866
DRM Restrictions

Printing67 pages with an additional page accrued every 11 hours, capped at 67 pages
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A concrete framework for engaging today's buyer and building relationships

Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence—online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer.

Social Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands.

  • Reach and engage customers online
  • Provide value and insight into the buying process
  • Learn more effective Social Selling tactics
  • Develop the relationships that lead to sales

Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change—top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing "random acts of social," unsure of how to proceed. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer.

Keywords: Social Selling Mastery, Jamie Shanks, Sales for Life, Social Selling, sales techniques, sales framework, social media in sales, social media marketing, increasing sales, building sales revenue, engaging buyers, improving customer reach, Social Selling techniques, Social Selling handbook, Social Selling curriculum, Social Selling guide, Social Selling explained, Social Selling tutorial, building customer relationships, new sales, online prospecting, buyer relationships, sales training, modern sales, the new customer, sales skills, essential sales tactics, sales leadership, Marketing & Sales

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2016
Language
en
Edition
1
Page amount
224 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781119280866
Printed ISBN
9781119280736

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