Bankruption: How Community Banking Can Survive Fintech

Bankruption + Website offers a survival guide for community banks and credit unions searching for relevance amidst immense global competition and fintech startups. Author John Waupsh is the Chief Innovation Officer at Kasasa, where he helps spearhead financial product development and implementation across hundreds of institutions. In this guide, he draws on more than a decade in the industry to offer clear, practical advice for competing with the megabanks, direct banks, non-banks, and financial technology companies.

The discussion separates futurist thinking from today's realities, and dispels common myths surrounding the U.S. community banking model in order to shed light on the real challenges facing community banking institutions. It follows with clear solutions, proven strategies, and insight from experts across banking and fintech. All arguments are backed by massive amounts of data, and the companion website provides presentation-ready visualizations to help you kickstart change within your team.

In the U.S. and around the globe, fintech companies and non-banks alike are creating streams of banking services that are interesting, elegant, and refreshing—and they're winning the hearts and minds of early adopters. Not a one-size-fits-all approach, this book offers many different tactics for community banks and credit unions to compete and flourish in the new world.

• Analyze fintech's threat to the community banking model
• Learn where community banking must improve to compete
• Disprove the myths to uncover the real challenges banks face
• Adopt proven strategies to bring your organization into the future

Community banks and credit unions were once the go-to institutions for local relationship banking, but their asset share has been on the decline for three decades as the big banks just got bigger. Now, fintech companies are exploiting inefficiencies in the traditional banking model to streamline service and draw even more market share, as community banking executives are left at a loss for fresh tactics and forward-looking strategy. Bankruption + Website shows how community banks can be saved, and provides a proven path to success.

Keywords: Bankruption + Website: How Community Banking Can Survive Fintech; John Waupsh; Kasasa; BancVue; financial technology; community banks; community banking; credit unions; community banking strategy; small bank outlook; small bank competition; fintech threat; long-term credit union strategy; community banking model; community banking challenges; community banking myths; community banking inefficiencies; future of community banking; decline of community banking; community banking marketing; community banking decline; fintech services; fintech competition; credit union; fintech; fintech banking; fintech disruption; financial technology; financial technology banking; banking disruption; banking innovation; finance disruption; finance innovation; financial branding; financial marketing; bank marketing; credit union marketing; bank technology; credit union technology; banking technology; financial marketing; financial technology; financial disruption; community bank failure; community bank success; banking success; banking future; bank strategies; banking strategies; credit union strategies; digital banking; digital community banking; digital credit union; digital finance; digital disruption