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Bullard, Brittany

Style and Statistics: The Art of Retail Analytics

Bullard, Brittany - Style and Statistics: The Art of Retail Analytics, ebook

50,05€

Ebook, ePUB with Adobe DRM
ISBN: 9781119271246
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Printing62 pages with an additional page accrued every 12 hours, capped at 62 pages
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A non-technical guide to leveraging retail analytics for personal and competitive advantage

Style & Statistics is a real-world guide to analytics in retail. Written specifically for the non-IT crowd, this book explains analytics in an approachable, understandable way, and provides examples of direct application to retail merchandise management, marketing, and operations. The discussion covers current industry trends and emerging-standard processes, and illustrates how analytics is providing new solutions to perennial retail problems. You'll learn how to leverage the benefits of analytics to boost your personal career, and how to interpret data in a way that's useful to the average end business user or shopper. Key concepts are detailed in easy-to-understand language, and numerous examples highlight the growing importance of understanding analytics in the retail environment.

The power of analytics has become apparent across industries, but it's left an especially indelible mark on retail. It's a complex topic, but you don't need to be a data scientist to take advantage of the opportunities it brings. This book shows you what you need to know, and how to put analytics to work with retail-specific applications.

  • Learn how analytics can help you be better at your job
  • Dig deeper into the customer's needs, wants, and dreams
  • Streamline merchandise management, pricing, marketing, and more
  • Find solutions for inefficiencies and inaccuracies

As the retail customer evolves, so must the retail industry. The retail landscape not only includes in-store but also website, mobile site, mobile apps, and social media. With more and more competition emerging on all sides, retailers need to use every tool at their disposal to create value and gain a competitive advantage. Analytics offers a number of ways to make your company stand out, whether it's through improved operations, customer experience, or any of the other myriad factors that build a great place to shop. Style & Statistics provides an analytics primer with a practical bent, specifically for the retail industry.

Keywords: Style & Statistics: The Art of Retail Analytics; Style & Statistics; Brittany Bullard; retail analytics; data analytics in retail; customer analytics; retail industry analytics; analytics for non-IT; retail analytics trends; retail analytics importance; retail analytics tools; retail analytics solutions; retail analytics guide; retail analytics explained; plain-English retail analytics; new rules of retail; retail data science; supply chain analytics; inventory analytics; pricing analytics; merchandise management; analytics retail applications; social media analytics; retail social media; marketing analytics, Retailing

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2017
Language
en
Edition
1
Series
Wiley and SAS Business Series
Page amount
208 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781119271246
Printed ISBN
9781119270317

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