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Dodson, Ian

The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

Dodson, Ian - The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns, ebook

56,40€

Ebook, ePUB with Adobe DRM
ISBN: 9781119265726
DRM Restrictions

Printing120 pages with an additional page accrued every 7 hours, capped at 120 pages
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The premier guide to digital marketing that works, and a solid framework for success

The Art of Digital Marketingis the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels.

The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns.

  • Get inside the customer's head with deep consumer research
  • Constantly improve your campaigns based on feedback and interactions
  • Integrate digital activities across channels, including traditional marketing
  • Build campaigns based on customer choice and control

Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, andThe Art of Digital Marketing opens the door for your next campaign.

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Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2016
Language
en
Edition
1
Page amount
400 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781119265726
Printed ISBN
9781119265702

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