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Lawley, Brian

Product Management For Dummies

Lawley, Brian - Product Management For Dummies, ebook

27,05€

Ebook, ePUB with Adobe DRM
ISBN: 9781119264033
DRM Restrictions

Printing115 pages with an additional page accrued every 7 hours, capped at 115 pages
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Your one-stop guide to becoming a product management prodigy

Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro.

From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more.

  • Create a winning strategy for your product
  • Gather and analyze customer and market feedback
  • Prioritize and convey requirements to engineering teams effectively
  • Maximize revenues and profitability

Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

Keywords: Product Management For Dummies; Brian Lawley; product management; product manager; product managers; product manager books; product manager guide; manage products; what product management is; what is product management; important title in corporate America; importance of product management; product management in the corporate world; the product life cycle; market research; competitive analysis; market and pricing strategy; product roadmaps; people skills to effectively influence and negotiate; create a winning strategy for your product; gather and analyze customer and market feedback; Maximize revenues and profitability; 280 Group; 280Group; product management handbook

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2017
Language
en
Edition
1
Page amount
384 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781119264033
Printed ISBN
9781119264026

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