Login

Mahoney, L. Meghan

Strategic Social Media: From Marketing to Social Change

Mahoney, L. Meghan - Strategic Social Media: From Marketing to Social Change, ebook

100,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781118556900
DRM Restrictions

Printing108 pages with an additional page accrued every 7 hours, capped at 108 pages
Copy to clipboard5 excerpts

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
  • Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform
  • Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future
  • Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share
  • Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour
  • Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold

Keywords:

Social media, strategic social media, social media landscape, media and social change, social media marketing, information diffusion, social media tools, social capital, social identity, mobilization, new social relations, social connectivity, behavior change, popular participation, online engagement, location based applications, content sharing, business models, social media marketing, first movers, followers, brand management, audience analysis, social media contexts, cause marketing, social profit, health communication, social counseling, mass delivery

, Public Relations & Advertising
Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2016
Language
en
Edition
1
Page amount
360 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118556900
Printed ISBN
9781119259190

Similar titles