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Schafer, Ian

The Art of Client Service: The Classic Guide, Updated for Today's Marketers and Advertisers

Schafer, Ian - The Art of Client Service: The Classic Guide, Updated for Today's Marketers and Advertisers, ebook

20,70€

Ebook, ePUB with Adobe DRM
ISBN: 9781119228288
DRM Restrictions

Printing86 pages with an additional page accrued every 9 hours, capped at 86 pages
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A practical guide for providing exceptional client service

Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work.

Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients.

It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.

Keywords: The Art of Client Service: The Classic Guide, Updated for Today's Marketers and Advertisers, Third Edition; Robert Solomon; account management; client-facing marketing; building client relationships; advertising sales; advertising pitch; working with ad clients; marketing advisor guide; marketing and sales handbook; client relationships; working in marketing; working in advertising; client-facing roles; pitching a campaign; client management skills; client management role; client management guide; client relationship techniques; selling services; perfect pitch

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2016
Language
en
Edition
3
Page amount
288 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781119228288
Printed ISBN
9781119227823

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