McDonald, Malcolm

Marketing Plans: How to prepare them, how to profit from them

McDonald, Malcolm - Marketing Plans: How to prepare them, how to profit from them, ebook


Ebook, ePUB with Adobe DRM
ISBN: 9781119217176
DRM Restrictions

Printing192 pages with an additional page accrued every 4 hours, capped at 192 pages
Copy to clipboard5 excerpts

A fully revised and updated 8th edition of the highly renowned international bestseller

The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing.

Marketing Plans is designed as a tool and a user–friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step–by–step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands–on guide to implementing every single concept included in the text.

New chapters and content include:

  • A ‘Does it Work’ feature throughout demonstrating examples of real successes using the processes in the book
  • More substantial coverage of consumer behaviour to balance the book’s focus with B2B planning
  • Digital techniques and practices brought fully up to date
  • Also includes a comprehensive online Tutors’ Guide and Market2Win Simulator for those who teach marketing strategy

Keywords: Marketing Plans 8th Edition; Marketing Plans How to Prepare Them; How to Profit from Them; Marketing Plans; Malcolm McDonald; Hugh Wilson; new marketing methods; marketing trends; smart marketing; web visibility; online targeting; social media marketing; develop a marketing plan; marketing resources; business marketing strategies;? search engine strategy; search engine marketing; Google search marketing; search engine optimisation; SEO; Web marketing; search metrics; web analytics; sem; product strategy; online strategy; adwords; online marketing; smo; seo process; web analytics; marketing; modern marketing; marketing texts; marketing guides; marketing management; marketing strategies; marketing techniques; marketing theory; marketing concepts; marketing tools; marketing handbook; great marketing ideas

John Wiley and Sons, Inc.
Publication year
Page amount
640 pages
Printed ISBN

Similar titles