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Klein, Kim

Fundraising for Social Change

Klein, Kim - Fundraising for Social Change, ebook

67,70€

Ebook, ePUB with Adobe DRM
ISBN: 9781119209799
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Printing134 pages with an additional page accrued every 6 hours, capped at 134 pages
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The bible of grassroots fundraising, updated with the latest tools and methods

Fundraising for Social Change is the preeminent guide to securing funding, with a specific focus on progressive nonprofit organizations with budgets under $5 million. Used by nonprofits nationally and internationally, this book provides a soup-to-nuts prescription for building, maintaining, and expanding an individual donor program. Author Kim Klein is a recognized authority on all aspects of fundraising, and this book distills her decades of expertise into fundraising strategies that work. This updated seventh edition includes new information on the impact of generational change, using social media effectively, multi-channel fundraising, and more, including expanded discussion on retaining donors and on legacy giving. Widely considered the 'bible of grassroots fundraising,' this practically-grounded guide is an invaluable resource for anyone who has to raise money for important causes. A strong, sustainable fundraising strategy must possess certain characteristics. You need people who are willing to ask and realistic goals. You need to gather data and use it to improve results, and you need to translate your ideas in to language donors will understand. A robust individual donor program creates stable and long-term cash flow, and this book shows you how to structure your fundraising appropriately no matter how tight your initial budget.

  • Develop and maintain a large base of individual donors
  • Utilize strategies that pay off sooner rather than later
  • Expand your reach and get your message out to the donor pool
  • Translate traditional fundraising methods into strategies that work for social justice organizations with little or no front money

Basing your fundraising strategy on the contributions of individual donors may feel like herding cats—but it's the best way for your organization to maintain maximum freedom to pursue the mission that matters. A robust, organized, planned approach can help you reach your goals sooner, and Fundraising for Social Change is the field guide for putting it all together to make big things happen.

Keywords: Fundraising for Social Change, 7th Edition, Fundraising for Social Change, Kim Klein, Klein and Roth, grassroots fundraising, nonprofit fundraising, fundraising strategy, low budget fundraising, small scale fundraising, individual donor fundraising, effective fundraising, planning fundraising, fundraising avenues, legacy giving, online fundraising, expanding donor pool, building donor base, fundraising program structure, fundraising program requirements, social media fundraising, multichannel fundraising, volunteer fundraising, working with volunteers, charity watchdogs, fundraising considerations, Fundraising for Social Change, 7th Edition, Fundraising for Social Change, Kim Klein, Klein and Roth, grassroots fundraising, nonprofit fundraising, fundraising strategy, low budget fundraising, small scale fundraising, individual donor fundraising, effective fundraising, planning fundraising, fundraising avenues, legacy giving, online fundraising, expanding donor pool, building donor base, fundraising program structure, fundraising program requirements, social media fundraising, multichannel fundraising, volunteer fundraising, working with volunteers, charity watchdogs, fundraising considerations, Business & Management Special Topics

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2016
Language
en
Edition
7
Page amount
448 pages
Category
General Works
Format
Ebook
eISBN (ePUB)
9781119209799
Printed ISBN
9781119209775

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