Boches, Edward

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

Boches, Edward - Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, ebook


Ebook, ePUB with Adobe DRM
ISBN: 9781119164036
DRM Restrictions

Printing134 pages with an additional page accrued every 6 hours, capped at 134 pages
Copy to clipboard5 excerpts

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional

Hey Whipple, Squeeze Thishas helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.

Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer.

  • Turn great ideas into successful campaigns
  • Work effectively in all media channels
  • Avoid the kill shots that will sink any campaign
  • Protect your work
  • Succeed without selling out

Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Keywords: Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads; Hey Whipple, Squeeze This; Hey Whipple, Squeeze This 5th Edition; Luke Sullivan; advertising textbook; creating great ads; copywriting guide; advertising skills; advertising art direction; elements of advertising; authenticity in advertising; advertising simplicity; conflict in advertising; storytelling in advertising; digital advertising; new advertising age; reaching the new consumer; dynamic advertising; interactive advertising; creating online ads; advertising handbook; working in advertising

John Wiley and Sons, Inc.
Publication year
Page amount
448 pages
Printed ISBN

Similar titles