Login

Clifford, Paul

Content Marketing Strategies For Dummies

Clifford, Paul - Content Marketing Strategies For Dummies, ebook

30,05€

Ebook, ePUB with Adobe DRM
ISBN: 9781119154563
DRM Restrictions

Printing122 pages with an additional page accrued every 6 hours, capped at 122 pages
Copy to clipboard5 excerpts

Drive your content marketing campaign toward success

Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide.

Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that.

  • Analyze customer data to better understand your target audience's journey
  • Leverage social platforms, such as Facebook and Twitter, to develop channel promotions
  • Create and curate intelligent, engaging content that leads to action
  • Build upon your previous success with closed-loop analysis

Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.

Keywords: Content Marketing Strategies For Dummies; Stephanie Diamond; content marketing strategies; content marketing; improving content marketing; how to create a content marketing strategy; what is content marketing; successful content marketing; effective content marketing; targeted content marketing; how to improve content marketing; creating a successful content marketing plan; leveraging content marketing to grow revenue; improving sales with content marketing

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2016
Language
en
Edition
1
Page amount
408 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781119154563
Printed ISBN
9781119154549

Similar titles