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Feldmann, Derrick

Social Movements for Good: How Companies and Causes Create Viral Change

Feldmann, Derrick - Social Movements for Good: How Companies and Causes Create Viral Change, ebook

31,85€

Ebook, ePUB with Adobe DRM
ISBN: 9781119133421
DRM Restrictions

Printing67 pages with an additional page accrued every 11 hours, capped at 67 pages
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Create real change in the new social movement paradigm

Social Movements for Good is a guidebook for driving change, by taking advantage of the social "currency" that makes movements go viral. Author Derrick Feldmann has spent a career showing organizations how to best reach donors, activists, and employees, and engage a new generation of supporters. In this book, he shares his secrets alongside the stories of today's most successful social good movements by companies and nonprofits. You'll learn about the leaders behind these movements, the individuals who responded, and the approaches that made it work. Modern social movements operate within a new paradigm, and this informative guide walks you through how these movements are created, why people get on board, and the strategy and support network that must be in place for it to succeed.

Just going viral isn't enough to make a movement successful—there must be a plan, and the right people with the right skills to follow through with the execution. This book shows you who you need on your side, what they need to do their jobs, and which tools and methods are proving most effective every day.

  • Read the stories of today's most successful social good movements
  • Understand how modern social movements are created
  • Learn how to truly activate a new generation of activists and supporters
  • Formulate an approach that makes the public respond to your issue

Effective social movements don't arise by accident. People don't spontaneously come together and effect real change. If you want your movement to succeed, you need a solid strategy and the tools to follow through. Social Movements for Good is your roadmap to viral success and the advancement of your cause.

Keywords: Social Movements for Good: How Companies and Causes Create Viral Change, Derrick Feldmannn, nonprofit resources, leading social movements, driving social change, viral movements, nonprofit marketing, raising awareness, engaging Millennials in social change, fundraising, viral marketing, engaging the public, successful social movements, creating viral campaigns, social issue PR, activating Millennials, engaging activists, working for change, social capital, social justice, corporate social movements, social investment, driving movements, Business & Society

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2016
Language
en
Edition
1
Page amount
224 pages
Categories
General Works
 
Economy
Format
Ebook
eISBN (ePUB)
9781119133421
Printed ISBN
9781119133391

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