McGuire, Kelly A.

The Analytic Hospitality Executive: Implementing Data Analytics in Hotels and Casinos

McGuire, Kelly A. - The Analytic Hospitality Executive: Implementing Data Analytics in Hotels and Casinos, ebook


Ebook, ePUB with Adobe DRM
ISBN: 9781119224921
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Printing130 pages with an additional page accrued every 6 hours, capped at 130 pages
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Targeted analytics to address the unique opportunities in hospitality and gaming

The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits.

Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business.

  • Understand big data and analytics
  • Incorporate analytics into existing business processes
  • Identify the most valuable data sources
  • Create a strategic analytic culture that drives value

Although the industry is just beginning to recognize the value of big data, it's important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights.The Analytic Hospitality Executive provides a targeted game plan from an expert on the inside, so you can start making your data work for you.

Keywords: The Analytic Hospitality Executive; Kelly A. McGuire; SAS; Hospitality and Travel; hospitality analytics; advanced analytics; Analytic Hospitality Executive; hospitality data sources; big data benefits; hospitality analytics; hospitality management; gaming management; business management; strategic analytics; organizational value drivers; using big data; practical gaming analytics; practical analytics implementation; big data collection; hospitality decision making; driving business value; advanced analytics insight; understanding big data; using big data

John Wiley and Sons, Inc.
Publication year
Wiley and SAS Business Series
Page amount
432 pages
Printed ISBN

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