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Lincoln, Cat

Influencer Marketing For Dummies

Lincoln, Cat - Influencer Marketing For Dummies, ebook

25,40€

Ebook, ePUB with Adobe DRM
ISBN: 9781119113928
DRM Restrictions

Printing94 pages with an additional page accrued every 8 hours, capped at 94 pages
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The easy way to get 'in' with influencer marketing

Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media—and, subsequently, grow your brand.

Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy

  • Find influencers: it's not just a numbers game or a 'who's who' of social media
  • Engage with influencers once you've found them
  • Recognize the best practices of influencer marketing and outreach

If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.

Keywords: Influencer Marketing For Dummies; influencer marketing; marketing; content marketing; native advertising; trend in marketing; hot trend in marketing; grow your brand; marketer; marketing guru; marketing strategy; 'who's who' of social media; influencer marketing and outreach; hybrid of content marketing and native advertising; engage with influencers; individuals with influence over potential buyers

Author(s)
 
 
 
 
 
Publisher
John Wiley and Sons, Inc.
Publication year
2016
Language
en
Edition
1
Page amount
312 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781119113928
Printed ISBN
9781119114093

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