Research and development represents a vast spread of topics and can be an arena for controversy. In academia, such controversymay stem from conflicting interpretations of data and subsequent conclusions, the question of who was first to discover a particular finding and whether or not the said finding is of any value to the scientific community. R&D in corporate environments is mostly defined and driven by costs and clearly identified, consumer-focused targets. There is, however, common ground between these two approaches asboth strive to maximize knowledge, though for different reasons and in differnt ways. The equipment and scientific rigor may be similar or identical, however their usage, approach and interpretation are different.
This book discusses thehistory and background of today's food industry R&D asseen by consumers, academia and the industry itself, withseveral chapters dedicated to new and disruptive approaches. A must-read for all professionals in the packaged goods industry as well as students who aspire to contribute to this new industry, forcefully driven by R&D.
Keywords: Food Industry, Research and Development, Consumers, Academia, Industry, Future of Retail, New Business Models, Lean Network Approach, Collaborative Research, Independent corporate, Food Marketing & Product Development