Hays, Catharine Findiesen

Beyond Advertising: Creating Value Through All Customer Touchpoints

Hays, Catharine Findiesen - Beyond Advertising: Creating Value Through All Customer Touchpoints, ebook


Ebook, ePUB with Adobe DRM
ISBN: 9781119074090
DRM Restrictions

Printing86 pages with an additional page accrued every 9 hours, capped at 86 pages
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The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change?

Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities.

This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include:

  • Holistically orchestrate and allocate resources across all touchpoints
  • Redefine expectations of success to align for multi-win outcomes
  • Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story
  • Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints

Keywords: Beyond Advertising: Reaching Customers Through Every Touchpoint; Jerry Wind; advertising; marketing; RAVES advertising; advertising mindsets; improving advertising; evolving advertising; adapting advertising; responsive advertising; advertising across all touchpoints; marketing touchpoints; customer touchpoints; reaching customers; reaching new customers; effective advertising; experiential advertising; advertising best practices; advertising resource; how to advertise; improving advertising; advertising in the 21st century

John Wiley and Sons, Inc.
Publication year
Page amount
288 pages
Printed ISBN

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