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Mosley, Richard

Employer Branding For Dummies

Mosley, Richard - Employer Branding For Dummies, ebook

27,05€

Ebook, ePUB with Adobe DRM
ISBN: 9781119071624
DRM Restrictions

Printing108 pages with an additional page accrued every 7 hours, capped at 108 pages
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Attract the very best talent with a compelling employer brand!

Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need.
  • Perfect your recruitment marketing
  • Develop a compelling employer value proposition (EVP)
  • Demonstrate your employer brand ROI
Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.

Keywords: Employer Branding For Dummies; Will Staney; Glassdoor; talent recruitment; attracting talent; talent retention; workplace branding; hiring practices; hiring metrics; recruitment practices; recruitment KPIs; employer brands ROI; attracting top applicants; employer branding process; employer branding how-to; employer branding strategy; recruitment strategy; talent strategy; employee engagement; employer credibility; talent sourcing; brand management; employer branding tools; attracting top talent; HR strategy; increasing applicant quality

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2015
Language
en
Edition
1
Page amount
360 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781119071624
Printed ISBN
9781119071648

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