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Dempster, Craig

The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms

Dempster, Craig - The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms, ebook

29,75€

Ebook, ePUB with Adobe DRM
ISBN: 9781119059790
DRM Restrictions

Printing72 pages with an additional page accrued every 11 hours, capped at 72 pages
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Develop the skills and capabilities quickly becoming essential in the new marketing paradigm

The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities.

The expansion of digital platforms has created addressability opportunity through search, video, display, and social media, offering today's foremost opportunity for competitive advantage. This book outlines the capabilities and perspective required to reap the rewards, helping you shift your strategy to align with the demands and expectations of the modern consumer.

  • Develop the tools, metrics, and processes necessary to engage the modern consumer
  • Gain a deep understanding of Connected Customer Relationship Management
  • Leverage trends in technology and analytics to create targeted messages
  • Adjust your company's structure and operations to align with new capabilities

The new era of marketing requires thorough understanding of cCRM, along with the knowledge and innovative forethought to thrive in the ever-expanding digital audience platform environment. The Rise of the Platform Marketer gives you an edge, and helps you clear a path to full implementation.

Keywords: The Rise of the Platform Marketer: A Guide to the New Tools for Reaching Millions of Customers With Personalized Digital Experiences, David S. Williams, Merckle, customer relationship management, customer engagement, digital marketing, platform marketing, social media marketing, new media marketing, marketing trends, audience management, identity management, digital marketing tools, connected CRM, addressable audience platforms, at-scale engagements, consumer privacy, marketing technology, evolution of marketing, The Rise of the Platform Marketer: A Guide to the New Tools for Reaching Millions of Customers With Personalized Digital Experiences, David S. Williams, Merckle, customer relationship management, customer engagement, digital marketing, platform marketing, social media marketing, new media marketing, marketing trends, audience management, identity management, digital marketing tools, connected CRM, addressable audience platforms, at-scale engagements, consumer privacy, marketing technology, evolution of marketing, The Rise of the Platform Marketer: A Guide to the New Tools for Reaching Millions of Customers With Personalized Digital Experiences, David S. Williams, Merckle, customer relationship management, customer engagement, digital marketing, platform marketing, social media marketing, new media marketing, marketing trends, audience management, identity management, digital marketing tools, connected CRM, addressable audience platforms, at-scale engagements, consumer privacy, marketing technology, evolution of marketing, Marketing & Sales

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2015
Language
en
Edition
1
Page amount
240 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781119059790
Printed ISBN
9781119059721

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