Waisberg, Daniel

Google Analytics Integrations

Waisberg, Daniel - Google Analytics Integrations, ebook


Ebook, ePUB with Adobe DRM
ISBN: 9781119053255
DRM Restrictions

Printing65 pages with an additional page accrued every 12 hours, capped at 65 pages
Copy to clipboard5 excerpts

Get a complete view of your customers and make your marketing analysis more meaningful

How well do you really know your customers? Find out with the help of expert author Daniel Waisberg and Google Analytics Integrations. This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You’ll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior.

  • Explains proven techniques and best practices for collecting clean and accurate information from the start
  • Shows you how to import your organization’s marketing and customer data into Google Analytics
  • Illustrates the importance of taking a holistic view of your customers and how this knowledge can transform your business
  • Provides step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action

Google Analytics Integration is your in-depth guide to improving your data integration, behavioral analysis, and ultimately, your bottom line.

Keywords: Google Analytics Integrations; Daniel Waisberg; Google Analytics; Google; marketing analysis; use Google Analytics; data about customers; AdWords; Webmaster Tools; AdSense; YouTube; DoubleClick; Google Analytics interface; marketing analysis platform; data silos; best practices for setting up the Google Analytics interface; setting up the Google Analytics interface; customer data; how to integrate and import all of your data into Google Analytics; web analytics, Internet Business, Internet Business

John Wiley and Sons, Inc.
Publication year
Page amount
216 pages
Printed ISBN

Similar titles