Roberge, Mark

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

Roberge, Mark - The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million, ebook


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ISBN: 9781119047179
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Use data, technology, and inbound selling to build a remarkableteam and accelerate sales

The Sales Acceleration Formula provides a scalable,predictable approach to growing revenue and building a winningsales team. Everyone wants to build the next $100 million businessand author Mark Roberge has actually done it using a uniquemethodology that he shares with his readers. As an MIT alum with anengineering background, Roberge challenged the conventional methodsof scaling sales utilizing the metrics-driven, process-orientedlens through which he was trained to see the world. In this book,he reveals his formulas for success. Readers will learn how toapply data, technology, and inbound selling to every aspect ofaccelerating sales, including hiring, training, managing, andgenerating demand.

As SVP of Worldwide Sales and Services for software companyHubSpot, Mark led hundreds of his employees to the acquisition andretention of the company's first 10,000 customers across more than60 countries. This book outlines his approach and provides anaction plan for others to replicate his success, including thefollowing key elements:

  • Hire the same successful salesperson every time — TheSales Hiring Formula
  • Train every salesperson in the same manner — The SalesTraining Formula
  • Hold salespeople accountable to the same sales process —The Sales Management Formula
  • Provide salespeople with the same quality and quantity of leadsevery month — The Demand Generation Formula
  • Leverage technology to enable better buying for customers andfaster selling for salespeople

Business owners, sales executives, and investors are all lookingto turn their brilliant ideas into the next $100 million revenuebusiness. Often, the biggest challenge they face is the task ofscaling sales. They crave a blueprint for success, but fail to findit because sales has traditionally been referred to as an art form,rather than a science. You can't major in sales in college. Manypeople question whether sales can even be taught. Executives andentrepreneurs are often left feeling helpless and hopeless.

The Sales Acceleration Formula completely alters thisparadigm. In today's digital world, in which every action is loggedand masses of data sit at our fingertips, building a sales team nolonger needs to be an art form. There is a process. Sales can bepredictable.

A formula does exist.

Keywords: Sales Management, The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million, Mark Roberge, HubSpot, business growth, generating leads, increasing sales, increasing revenue, building a sales team, hiring metrics, training for sales, developing sales talent, scaling sales, improving sales performance, growing a business, expanding a business, entrepreneurship, sales leadership, business growth methods, managing sales staff, recruiting sales talent, scientific hiring approach, inbound selling, inbound sales, inbound, inbound marketing

John Wiley and Sons, Inc.
Publication year
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224 pages
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