Get out of the office and dream!
To keep your brand innovative you need to feed your creative spiritand the office is not the place to do that. So get out,disrupt and reimagine the status quo, get into a café anddream.
Recreating the convivial, collaborative, creative world of theavant-garde the guys at The Dream Café have developed a fresh,new approach which is being used by major brands and businesses togreat success. They create actual Dream Café locations –settings which encourage freedom of thought and collaboration.Explaining how space and process can be harnessed to produce thekind of unanticipated multicultural and interdisciplinaryencounters that lead to unpredictable outcomes.
Now, for the first time, the innovation consultants at The DreamCafé have made their model and methods available to us all inthis exciting new book.
- Focuses on the urgent need to enable major brand businesses toformulate, refine, and deliver the big brand idea that will disruptand redefine the market
- Shows how to innovate and stand out by embracing risk andinnovation
- Equal parts inspiration and practical implementation
- The concept covered is currently being used extensively bymajor global brands and companies
Keywords: Business & Management Special Topics, The Dream Café, Duncan Bruce, Geoff Crook, business strategy, business innovation, brand strategy, brand innovation, marketing strategy, marketing innovation, Dream Café, approach, creativity in business, approach to business, avant-garde business methods, leadership methods, marketing techniques, marketing perspective, innovative strategy, fostering business innovation, encouraging corporate creativity, creative marketing, creative branding, branding revamp, brand refresh, innovative branding