In Personal Benchmark: Integrating Behavioral Finance and Investment Management, Chuck Widger and Dr. Daniel Crosby outline the ways in which a program of embedded behavioral finance, fueled by what matters most to you, can be your protection against irrational financial behavior. Along the way, you'll learn how to improve your investment experience, increase returns formerly sacrificed to misbehavior, and worry less about "The Economy" as you become increasingly focused on "My Economy."
Welcome to a new way of investing, a new paradigm for conceptualizing wealth, and a system of turning emotion from your portfolio's worst enemy into its best friend!
In this new model, risk is simply the likelihood that we will underperform our dreams. Irrationality is acting in ways that thwart our ability to reach those dreams. And the optimal portfolio is not the one that generates the highest return in abstraction, it is the one that helps us meet our goals without killing our nerves before we get there.
This book gives advisors the tools needed to effectively communicate the design and execution of the Personal Benchmark solution.
Keywords: General Finance & Investments, behavioral finance, investment management, financial advisors, investment strategies, wealth management, portfolio investment strategy, behavioral finance fundamentals, million-dollar financial advisor, million-dollar financial services practice, questions great financial advisors ask, what investors need to know, financial services, financial services practice, investor psychology