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Olsen, Dan

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

Olsen, Dan - The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback, ebook

33,00€

Ebook, ePUB with Adobe DRM
ISBN: 9781118960967
DRM Restrictions

Printing101 pages with an additional page accrued every 8 hours, capped at 101 pages
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The missing manual on how to apply Lean Startup to build products that customers love

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.

If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:

  • Determine your target customers
  • Identify underserved customer needs
  • Create a winning product strategy
  • Decide on your Minimum Viable Product (MVP)
  • Design your MVP prototype
  • Test your MVP with customers
  • Iterate rapidly to achieve product-market fit

This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.

Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

Keywords: The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback; Dan Olsen; product strategy; lean startup; innovation; product management; product development; business strategy; product-market fit; lean product process; product launch; running lean; startup; startup advice; startup guide; how to; product marketing; customer development; lean ux; design thinking; user experience design; user interface design; agile development; minimum viable product; mvp; rapid prototyping; user testing; usability testing; lean product strategy; lean product guide; lean product manual; lean product step by step; principles of lean product; product improvement; lean product implementation; lean product results; practical lean product, Quality, Productivity & Reliability, Quality, Productivity & Reliability

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2015
Language
en
Edition
1
Page amount
336 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118960967
Printed ISBN
9781118960875

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