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Chiaravalle, Bill

Branding For Dummies

Chiaravalle, Bill - Branding For Dummies, ebook

24,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781118958094
DRM Restrictions

Printing115 pages with an additional page accrued every 7 hours, capped at 115 pages
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Discover how brands are created, managed, differentiated, leveraged, and licensed

Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.

Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy.

  • Includes tips and cautionary advice on social media and its impact on personal and business branding programs
  • Covers balancing personal and business brand development
  • References some of the major brand crises—and how to avoid making the same mistakes
  • Shows brand marketers how to create brands that match their employers' objectives while launching their own careers

If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.

Keywords: Business & Management Special Topics, Branding For Dummies, Bill Chiaravalle, Barbara Findlay Schenck, branding, successful brand, maintain a successful brand, business brand development, business brand, brand development, social media, personal branding, personal brand, loyal brand, brand champion, brand champions, positioning your brand, branding team, advertising and promotions, branding book, branding books, book on branding, books on branding

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2015
Language
en
Edition
2
Page amount
384 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118958094
Printed ISBN
9781118958087

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